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Climbing Logo Redesign

This updated, vector logo shows more detail for the rock, climber, and joshua tree while still keeping the overall look and feel very similar. The new typesetting features angles and slabs that look like they could be angles of a climbing rock. Bringing the entire name into the rock offers better legibility and keeps the bottom border simpler for reproducibility. The logotype stands on its own with enough unique character to be distinguishable.

Logo and Logotype
Before (left) – After (right)

Nailed it! Sarah, you listen so well that you created the essence of ME in pixels and code form.

Kim in Arvada – Branding Design