Skip to main content

Climbing Logo Redesign

This updated, vector logo shows more detail for the rock, climber, and joshua tree while still keeping the overall look and feel very similar. The new typesetting features angles and slabs that look like they could be angles of a climbing rock. Bringing the entire name into the rock offers better legibility and keeps the bottom border simpler for reproducibility. The logotype stands on its own with enough unique character to be distinguishable.

Logo and Logotype
Before (left) – After (right)

She always comes up with fresh ideas for us – even when we don’t provide much guidance.

Jean in MA – vector & digital design