We wanted a logo that was genuine and friendly, professionally elegant, warm and nurturing, and understandingly compassionate. The star of Bethlehem flower is blooming outside of its boundaries, calling forth the potential to bring out the best in someone though coaching. Shades of blue and white suggest a calming environment, where each client can expect to melt away feelings of overwhelm and overload. Our typeface has a casual. approachable look to it, while being strict on subtleties that give it the most character.
I think her new tag line should be “For branding, print, web, anything kickass” because it’s what she is and what she does!