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The logo boasts an overall bold, sporty look to attract offroaders. The thick typeface says sturdy, boxy, rugged, while its imperfections soften the boldness so it’s not too masculine. The green leaf peeps the idea that the products are made from recycled materials.
I think her new tag line should be “For branding, print, web, anything kickass” because it’s what she is and what she does!