The incredible WCSD team was looking for a baseball-inspired theme with a “Spring Training” for headline for the March 2012 conference. The logo had to be simple, flexible, and easily applied to anything for branding the entire event – and they weren’t kidding… they even branded the chocolate cake!
The event brand design makes heavy use of the logotype to which I added some sporty outlines with the WordPress logo front and center. The arched, shadowed text hints at some of the local signage – some signs span the entire width of the street with intricate details. The swoosh ties everything together, invites some motion and is reminiscent of the graphics on a baseball jersey. Being short on time, the WCSD team found a stock photo of the baseball drawing which we customized to our liking. I drew the cityscape from a local photo.
Deliverables included a t-shirt design, custom die cut decals design, web banners for attendees and sponsors, event name badges/schedules, poster-sized schedules, and the event website header.
Sarah keeps it simple…. she listens to what you want, she makes it about you and designs something that is for YOU and only YOU. The quality and creativity are top notch.