In this case, we had a lot of fun getting the “kid look” just right. The design offers a balance of professionalism to gain trust; and fun fonts, irregularly shaped boxes, and background scribbles to visually show the toy theme. It remains on-brand, yet with a fresh look, and is consistent with the values of the company.
Extra planning takes place when there’s a business reply tear-off, in this case for the survey. How the design looks and functions while folded and unfolded, and how it looks when it arrives in the mail are extra considerations that an experienced graphic designer will bring to your project.
I think her new tag line should be “For branding, print, web, anything kickass” because it’s what she is and what she does!