Project deliverables: Branding, logo, custom design & WordPress theme; banner and stickers for events
Client wanted: a solid brand for a strong product launch; a logo that could be used for engraving, stickers, decals, patches, etc.
Design Discussion: The colors and typefaces combine for an overall bold, sporty look to connect with the off-road audience. The thick typeface says sturdy, boxy, rugged, while the slightly handwritten typeface with its imperfect lines softens the boldness so it’s not too macho. The website feels organized with a balance of overview and up-close photos for detail.
Nailed it! Sarah, you listen so well that you created the essence of ME in pixels and code form.