Optometry Logo Design Update
This optometry logo is redefined to be more useful in that the word “vision” is bigger and clearer, with some contrasting strokes for a midcentury modern feel.


The typeface is simple, yet intricate, with a modern-retro feel. It’s delicate thinner strokes combined with the strength of tallness is distinguishable and eye-catching. The “o” is open and wide, almost like you’re looking through it.
The “n” features an iconic double circle reminiscent of eyeglasses. It’s overly simplified and pattern-like, with the same general layout as before to add familiarity.
