Skip to main content

Optometry Logo Design Update

This optometry logo is redefined to be more useful in that the word “vision” is bigger and clearer, with some contrasting strokes for a midcentury modern feel.

logo before
logo after

The typeface is simple, yet intricate, with a modern-retro feel. It’s delicate thinner strokes combined with the strength of tallness is distinguishable and eye-catching. The “o” is open and wide, almost like you’re looking through it.

The “n” features an iconic double circle reminiscent of eyeglasses. It’s overly simplified and pattern-like, with the same general layout as before to add familiarity.

Sarah keeps it simple…. she listens to what you want, she makes it about you and designs something that is for YOU and only YOU. The quality and creativity are top notch.

Jeff Jones – Jones Integrated Wellness