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Optometry Logo Design Update

This optometry logo is redefined to be more useful in that the word “vision” is bigger and clearer, with some contrasting strokes for a midcentury modern feel.

logo before
logo after

The typeface is simple, yet intricate, with a modern-retro feel. It’s delicate thinner strokes combined with the strength of tallness is distinguishable and eye-catching. The “o” is open and wide, almost like you’re looking through it.

The “n” features an iconic double circle reminiscent of eyeglasses. It’s overly simplified and pattern-like, with the same general layout as before to add familiarity.

Sarah is fantastic. She is smart, confident, quick and great with her graphics. I tried for years to mess with my own graphics and she finalized them in just a week. Sarah rocks!

Chris in Golden – Vehicle Graphics