Spicy Packaging Design

“I want a Texas star, give it some flames, and make it awesome.” This lighthearted logo and product label not only lived up to the client’s request, but went a step further. A strong, manly title is paired with a more rustic, writing-style font for a handmade feel. The coordinating serif for the ingredient list reminds us that we’re back to business with clean eating.

Set on a star background, the logo breaks through the boundaries for visual impact on the product packaging. The semi-nondescript animal is added to keep the mark lighthearted and fun. The spice tags may be printed separately to indicate the level of spiciness – and all are set up to be ink jet printed and cut on demand with the Silhouette Cameo cutter.

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