Before and After: Logos

The logo is redefined to be more useful in that the word “vision” is bigger and clearer, with some contrasting strokes. The typeface is simple, yet intricate, with a modern-retro feel. It’s delicate thinner strokes combined with the strength of tallness is distinguishable and eye-catching. The “o” is open and wide, almost like you’re looking through it. The “n” features an iconic double circle reminiscent of eyeglasses. It’s overly simplified and pattern-like, to give a midcentury modern feel, with the same general layout as before to add familiarity. 2021

Underground leak detection happens where the sun don’t shine, so I wanted to bring in some much needed black to this logo. Cleaning up the rays so that they’re even, and adding a black background and cutout has made these easy on sign shops, shirt and decal companies for reproduction. The contrast also brings in some sporty undertones to match the company culture. 2018

We wanted a kind, loving and fun style for the new logo, with a woodsy feel, like a carved out sign. Something rustic and imperfect, like the animals. 2017

The logo is simple yet super stylish, with the K bringing in the architectural feeling of the original logo, with a nice type setting, also similar to the original. I love that it’s contained, like your business is contained/constrained by its systems. The typesetting is optically aligned, (not lined up left or right) so we have the feeling of creativity within the lines. 2020

Simply re-typesetting and bringing this logo more ‘up-to-date’ looking made a world of difference. We added a ball bearing to help distinguish the two words. 2016