Client wanted: to take the existing franchise brand and make it their own, but not straying too far that it felt disconnected. To design and develop a website that told their unique story.
Overall design discussion: Our blocky, trendy layout has a family-friendly, modern “mom and pop shop” vibe that aims to showcase their use of home made, natural ingredients. We softened the colors from the original and added dots of varying sizes and wavy lines reminiscent of sprinkles or toppings. The variety of flavors is a big deal, so the flavors page is easy to publish and un-publish flavors, add photos and tag for special diets.
Live website: https://glaciercastlerock.com
Logo and Branding: The franchise allows their stores to adopt their logo as they wish. The left shows the original, and the right shows our personalization – keeping the basic identifying elements and softening the colors. I also designed a Colorado version and a various branding graphics for the store. So fun!
She has literally saved me thousands of dollars compared to other programs and agencies.