Project deliverables: Custom design & WordPress theme, franchise logo personalization
Client wanted: to take the existing franchise brand and make it their own, but not straying too far that it felt disconnected.
Design discussion: Our blocky, trendy layout has a family-friendly, modern “mom and pop shop” vibe that aims to showcase their use of home made, natural ingredients. We softened the colors from the original and added dots of varying sizes and wavy lines reminiscent of sprinkles or toppings. The variety of flavors is a big deal, so the flavors page is easy to publish and un-publish flavors, add photos and tag for special diets.
Live website: https://glaciercastlerock.com
Sarah sets the standard in graphic design by not following the pack. Refreshing.