Project Deliverables: Branding, logo, custom design & WordPress theme, business cards, custom jar grippers, flyers
Client wanted: Simple, organized, professional but not boring, a touch of “quickbooks” feeling, with a push-and-pull play on a solid “bookkeeping” look and an organic healthy look.
Design Discussion: A serious, clean sans-serif is paired with a handwritten typeface for maximum contrast, to bring in the organic feel that we’re after. Throughout the page, we play with the back and forth of this idea to say that we’re strict about our books, yet continually personalizing it.
I think her new tag line should be “For branding, print, web, anything kickass” because it’s what she is and what she does!